NOVERGEMEStanislav Bogdanov
High-Senior GTM • Server-Side Expert
Stanislav Bogdanov

Stanislav Bogdanov

1000+ tracking projects (UK → Indonesia).
GA4, GTM, Server-Side & Conversions API.

Accurate Analytics & Powerful Ads for Your Business

GA4 + GTM + Server-Side + Meta CAPI. From standard setup to custom engineering — focused on data quality, attribution, consent, and measurable growth.

  • Full tracking from visits to purchases
  • Server-Side to bypass iOS limits & AdBlock
  • Custom GTM templates and API integrations
  • Meta Conversions API with deduplication
Custom TemplatesComplex StacksWeb + MobileConsent Mode
Browser Events
page_viewpurchaseadd_to_cart
Server-Side GTM
Validation
Enrichment
Dedup
Google Analytics 4GA4
Meta Conversions APIMeta CAPI
DashboardDashboard
Start the story
The Data Loss Reality

Your Data is Leaking

01
The Data Loss Problem

Client-Side Only

AdBlockers, iOS restrictions, and browser limits block up to 30% of your tracking. You're making decisions on incomplete data.

02
The Recovery

Server-Side Pipeline

Server-side tracking bypasses client limitations. Events flow through your own server, immune to browser restrictions.

03
Quality & Compliance

Dedup + Consent

Proper deduplication prevents double-counting. Consent Mode ensures GDPR compliance without sacrificing insights.

70%Data Captured

With Server-Side tracking, capture up to 95% of events vs ~70% without

The Real Cost

Problems That Cost You Money

Common tracking problems:

What it costs you:

Invisible Revenue

You're flying blind on a significant portion of your traffic

15–30%
Invisible conversions

You optimize ads on partial data and undercount revenue.

+20–60%
Inflated CPA

Costs rise because real conversions aren't attributed.

Slower learning

Algorithms need more time to find winning audiences.

Reporting mismatch

GA4, Meta and backend don't reconcile.

The Process

4 Phases to Clean Data

01

Strategy

Measurement Plan

What's included:

  • Business goals analysis
  • KPI definition and mapping
  • Event taxonomy design
  • Data layer specification
  • Attribution model selection
Example
// Event taxonomy example
{
  "event": "purchase",
  "ecommerce": {
    "transaction_id": "T12345",
    "value": 99.99,
    "currency": "USD"
  }
}
Proven Results

Numbers Don't Lie

2000+
Projects
10+
Years Exp.
800+
Implementations
$150M+
Ad Spend Tracked

"Finally, our Meta ROAS matches reality. Server-side tracking was a game changer for our e-commerce."

Marketing Director
Fashion E-commerce

"Increased conversion visibility by 35% after implementing server-side. Our campaigns are now properly optimized."

Performance Lead
SaaS Platform

Featured Case Studies

E-commerce Store

Before
68% data capture
After
94% data capture
  • Server-side GTM setup
  • Meta CAPI integration
  • Consent Mode v2
+38% visible conversions

SaaS Platform

Before
Fragmented attribution
After
Unified tracking
  • GA4 migration
  • Custom event schema
  • Cross-domain tracking
+120% ROAS improvement
Who This Is For

Find Your Scenario

E-commerce

Typical Goals

  • Track full purchase funnel
  • Optimize ad spend
  • Improve ROAS

Key Events

view_itemadd_to_cartbegin_checkoutpurchaserefund

Recommended Package

Pro (Server-Side + CAPI)
Get Free Audit for E-commerce
Services

What I Deliver

01/ 07

GA4 End-to-End

Complete Google Analytics 4 setup that captures every meaningful interaction.

  • Full event taxonomy
  • E-commerce tracking
  • Custom dimensions & metrics
Discuss GA4 End-to-End
01
02/ 07

High-Senior GTM

Expert-level Google Tag Manager with custom templates and advanced triggers.

  • Custom tag templates
  • Complex trigger logic
  • Data layer architecture
Discuss High-Senior GTM
02
03/ 07

Server-Side Tracking

Bypass browser limitations and capture 95%+ of your data.

  • Cloud Run deployment
  • First-party cookies
  • Reduced page load impact
Discuss Server-Side Tracking
03
04/ 07

Meta Conversions API

Direct server-to-server connection for accurate Facebook attribution.

  • Event deduplication
  • Match quality optimization
  • Real-time event streaming
Discuss Meta Conversions API
04
05/ 07

Consent Mode v2

GDPR-compliant tracking that preserves marketing insights.

  • Cookie banner integration
  • Consent state management
  • Behavioral modeling
Discuss Consent Mode v2
05
06/ 07

E-commerce Tracking

Full purchase funnel visibility from first click to repeat purchase.

  • Product impressions
  • Cart behavior
  • Revenue attribution
Discuss E-commerce Tracking
06
07/ 07

Dashboards & Reports

Custom Looker Studio dashboards that answer your business questions.

  • Real-time KPIs
  • Automated alerts
  • Executive summaries
Discuss Dashboards & Reports
07
The Process

How It Works

01

Brief

You share your goals, current setup, and pain points

02

Audit

I analyze your existing tracking and identify gaps

03

Measurement Plan

We define what to track and how

04

Implementation

I build and deploy the tracking solution

05

QA & Testing

Rigorous validation of all events and data flows

06

Dashboards

Custom reporting tailored to your KPIs

07

Support

Ongoing maintenance and optimization

Pricing

Choose Your Plan

Start

For small businesses just getting started with analytics

  • GA4 basic setup
  • 5 key events
  • Standard e-commerce
  • 1 dashboard
Get Started

Growth

For growing businesses that need comprehensive tracking

  • Full GA4 + GTM setup
  • Unlimited events
  • Enhanced e-commerce
  • 3 dashboards
Choose Growth
Popular

Pro

Server-Side + CAPI for maximum data quality

  • Everything in Growth
  • Server-side tracking
  • Meta CAPI
  • Consent Mode v2
Go Pro

Enterprise

Custom solutions for complex requirements

  • Everything in Pro
  • Custom integrations
  • Dedicated support
  • SLA guarantee
Contact Us

Not sure which plan is right for you? Get a Free Audit — I'll recommend the right tier.

Free Audit

I will check your analytics & show where you're losing money and data.

What you'll get:

  • Prioritized list of critical issues in your current setup
  • Recommendations for events/conversions structure
  • Estimate of data loss + how to fix it
  • A 1–3 phase implementation plan tailored to your needs
No spam. NDA on request.
FAQ

Common Questions

Ready to Make Your Data Trustworthy?

Stop losing conversions to tracking gaps. Get accurate data that drives better decisions.

Built with v0