NOVERGEMEStanislav Bogdanov
High-Senior GTM • Server-Side Expert
Stanislav Bogdanov

Stanislav Bogdanov

2000+ tracking projects (UK → Indonesia).
GA4, GTM, Server-Side & Conversions API.

Powerful Ads for Your Business

Server-Side + Conversions API: I set up server-side tracking and conversion APIs so ad platforms learn from cleaner data — up to 50% lower cost per conversion and up to 5× higher ROAS across Meta, Google Ads, TikTok, and GA4.

  • Full tracking from visits to purchases
  • Server-Side to bypass iOS limits & AdBlock
  • Custom GTM templates and API integrations
  • Meta Conversions API with deduplication
Custom TemplatesComplex StacksWeb + MobileConsent Mode
Browser events->Server-side GTM->Ad platforms
Google Analytics 4

GA4

Measurement Protocol

Meta Conversions API

Meta

Conversions API (CAPI)

TikTok Marketing API

TikTok

Marketing API

Google Ads

Google Ads

Enhanced Conversions

ROAS
+3-5x ROAS
Event match quality improved
Cost Per Conversion
-50%
Cost Per Conversion
Algorithms retrain on higher-quality events
API Conversions Implemented

Based on real client setups — online retail, bookings, and web platforms.

Start the story
The Data Loss Reality

Your Data is Leaking

01
The Data Loss Problem

Client-Side Only

AdBlockers, iOS restrictions, and browser limits block up to 30% of your tracking. You're making decisions on incomplete data.

02
The Recovery

Server-Side Pipeline

Server-side tracking bypasses client limitations. Events flow through your own server, immune to browser restrictions.

03
Quality & Compliance

Dedup + Consent

Proper deduplication prevents double-counting. Consent Mode ensures GDPR compliance without sacrificing insights.

70%Data Captured

With Server-Side tracking, capture up to 95% of events vs ~70% without

The Real Cost

Problems That Cost You Money

Common tracking problems:

What it costs you:

Invisible Revenue

You're flying blind on a significant portion of your traffic

15–30%
Invisible conversions

You optimize ads on partial data and undercount revenue.

+20–60%
Inflated CPA

Costs rise because real conversions aren't attributed.

Slower learning

Algorithms need more time to find winning audiences.

Reporting mismatch

GA4, Meta and backend don't reconcile.

Quality System

A 4-Phase Setup Process with a Private Proof Video — so you can trust every conversion.

01

Strategy

Measurement Plan

What's included:

  • Business goals analysis
  • KPI definition and mapping
  • Event taxonomy design
  • Data layer specification
  • Attribution model selection
YouTube

Private ProofScreencast

You receive a private YouTube walkthrough that verifies the full chain - from the first click to every conversion firing in the pixel. It is proof the setup works, plus a reusable reference for future changes.

GTM screencast preview
Proven Results

Numbers Don't Lie

2000+
Projects
10+
Years Exp.
800+
Implementations
$150M+
Ad Spend Optimized

Client Testimonials

"Finally, our Meta ROAS matches reality. Server-side tracking was a game changer for our e-commerce."

Marketing Director
Fashion E-commerce

"Increased conversion visibility by 35% after implementing server-side. Our campaigns are now properly optimized."

Performance Lead
SaaS Platform
Services

What I Deliver

01/ 07

GA4 End-to-End

Complete Google Analytics 4 setup that captures every meaningful interaction.

  • Full event taxonomy
  • E-commerce tracking
  • Custom dimensions & metrics
Discuss GA4 End-to-End
GA4 End-to-End illustration
02/ 07

High-Senior GTM

Expert-level Google Tag Manager with custom templates and advanced triggers.

  • Custom tag templates
  • Complex trigger logic
  • Data layer architecture
Discuss High-Senior GTM
High-Senior GTM illustration
03/ 07

Server-Side Tracking

Bypass browser limitations and capture 95%+ of your data.

  • Cloud Run deployment
  • First-party cookies
  • Reduced page load impact
Discuss Server-Side Tracking
Server-Side Tracking illustration
04/ 07

Meta Conversions API

Direct server-to-server connection for accurate Facebook attribution.

  • Event deduplication
  • Match quality optimization
  • Real-time event streaming
Discuss Meta Conversions API
Meta Conversions API illustration
05/ 07

Consent Mode v2

GDPR-compliant tracking that preserves marketing insights.

  • Cookie banner integration
  • Consent state management
  • Behavioral modeling
Discuss Consent Mode v2
Consent Mode v2 illustration
06/ 07

E-commerce Tracking

Full purchase funnel visibility from first click to repeat purchase.

  • Product impressions
  • Cart behavior
  • Revenue attribution
Discuss E-commerce Tracking
E-commerce Tracking illustration
07/ 07

Dashboards & Reports

Custom Looker Studio dashboards that answer your business questions.

  • Real-time KPIs
  • Automated alerts
  • Executive summaries
Discuss Dashboards & Reports
Dashboards & Reports illustration
The Process

How It Works

01

Brief

You share your goals, current setup, and pain points

02

Audit

I analyze your existing tracking and identify gaps

03

Measurement Plan

We define what to track and how

04

Implementation

I build and deploy the tracking solution

05

QA & Testing

Rigorous validation of all events and data flows

06

Dashboards

Custom reporting tailored to your KPIs

07

Support

Ongoing maintenance and optimization

ARCHITECTURE

Your Stack - One Tracking System

No matter how complex your setup is, I connect it into a single validated signal pipeline.

Your Personal Growth System

Built for higher ROAS & lower CPA

  • Capture intent events and form submissions.
  • Clean attribution starts here.
Example signals
page_view, form_submit, lead_id
  • Track revenue, items, refunds, and checkout steps - end-to-end.
  • Validate purchase value server-side.
Example signals
purchase, add_to_cart, value, currency
  • Send app events server-side so iOS limits don't blind your ads.
  • Unify app + web identities.
Example signals
app_install, in_app_purchase, subscription_start
  • Sync lead quality and offline conversions back to ad platforms.
  • Map pipeline stages to revenue.
Example signals
lead_status, revenue, offline_conversion
  • Map postbacks and conversions into one consistent event model.
  • Binom / Binom 2 / Keitaro (affiliate/performance trackers with traffic distribution/rotations and conversion sync).
Example signals
click_id, postback, payout
  • Feed higher-quality conversion signals for faster learning and lower CPA.
  • Server-side routing to Meta, Google, TikTok.
Example signals
event_id, hashed_email, value
  • Investor-ready dashboards (Looker Studio/BI) that show growth clearly.
  • ROAS, CAC, LTV, cohorts - one source of truth.
Example signals
ROAS, CAC, LTV, cohort
  • Custom server-side event gateway for GA4 Measurement Protocol and ad platforms.
  • Custom GTM templates for consistent event payloads.
  • Custom events, identities, and business rules - no matter the stack.
Example signals
user_id, plan_tier, backend_event

Get a free architecture blueprint for your stack

Share your site/app + tools (CRM, tracker, ads). I'll reply with a plan.

Request Free Architecture Review

Free Audit

I will check your analytics & show where you're losing money and data.

What you'll get:

  • Prioritized list of critical issues in your current setup
  • Recommendations for events/conversions structure
  • Estimate of data loss + how to fix it
  • A 1–3 phase implementation plan tailored to your needs
No spam. NDA on request.
FAQ

Common Questions

Ready to Make Your Data Trustworthy?

Stop losing conversions to tracking gaps. Get accurate data that drives better decisions.