01
Install the base layer
Install GTM on your website
Any website can usually support Google Tag Manager code in Head and Body. With GTM you can track button clicks, order forms, AddToCart, Purchase and user data fields like email, phone and name.
GTM + Conversions API
GTM template to install Facebook Conversions API in minutes
Make advertising up to 2x cheaper
Easy setup, free tutorial series, and a ready CAPI implementation path for GTM.
Works on almost any site builder or CMS. If GTM can be installed, the setup can be adapted.
10 min
quick install path
1150+
websites configured
3 yrs
CAPI setup practice
Template console
GTM for CAPI
Browser event
PageView
Server event
Purchase
Match keys
fbp, fbc, email
Deduplication
event_id
Setup status
Ready for testing
Browser GTMServer GTMCAPI tagCAPI clientEvent deduplication
Works with popular builders
The important requirement is the ability to install GTM.
How it works
From browser events to clean server signals.
The original page explains the same flow: install GTM, add the CAPI template, then learn the complete setup through tutorials. This version makes that path easier to scan.
1150+
CAPI setups across any CMS, custom websites, and web applications
02
Add the CAPI layer
Install the CAPI template in GTM
In a few clicks you choose the events and conversions that should be sent to Facebook Pixel through Conversions API: Purchase, AddToCart, ViewContent, AddPaymentInfo or custom events.
03
Learn the full setup
Follow the free tutorial series
The page includes practical videos that show how to configure CAPI for different website setups, connect browser and server containers, test events and publish safely.
Free tutorial series
Watch, copy, test, publish.
The videos keep the original promise: you can register for free materials, then follow a practical CAPI setup path from containers to testing and publishing.
Tutorial library
16 setup videos
Price
Choose the level of help.
Start with free tutorials, buy the GTM template, or delegate the full setup. The original three-tier structure stays intact.
Start learning
Free access to materials
FREE
Access tutorials, files and additional codes for a professional Facebook CAPI setup.
- All tutorials
- All codes and files
- Personal account access
Most practical
Best for builders
CAPI template for GTM
$251
A set of GTM templates to customize CAPI: tag for browser and server containers plus client for the server container.
- All tutorials
- All codes and files
- CAPI template for GTM
- Browser and server setup path
Done for you
Installation by a master
$1499
Turnkey CAPI setup with individual website analysis, access-based implementation, QA, and a video demonstration. Delivery usually takes 3-7 days depending on project complexity.
- All tutorials
- CAPI template for GTM
- Individual website analysis
- Master setup in 3-7 days
One-Time Facebook CAPI Setup - $1499 Flat Rate
When you order CAPI setup from a master, you get a complete implementation based on individual analysis of your website, funnels, events, and available access.
- One fixed price: $1499
- No hidden fees, no upsells, no surprises
- You provide the required access, I configure the setup from start to finish
- Browser and server events, deduplication, testing, event matching, and QA
- Integration with your current stack: Tilda, Shopify, WordPress or custom CMS
- Video demonstration of the final setup and how it works
- Delivery window: 3-7 days depending on project complexity
Find your answers
The article library behind the template.
Read the full articles in your personal account. The accordion mirrors the original question list, but makes it faster to scan.
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Disclaimer: This website is not affiliated with or endorsed by Meta (Facebook) or any of its products. The GTM template offered here is an independent project developed by a third party. Logos and trademarks are used only for informational identification where needed.